The Audi brand has set itself the task of offering its customers sporty, high-quality and innovative vehicles and mobility solutions. That ambition is expressed in the brand essence “Vorsprung durch Technik” and is emphasized by the clear, distinctive design idiom. Important technologies that will play a key role in the future, such as electric drive systems, lightweight construction and connectivity are brought to production maturity.
All activities involving electric mobility are bracketed together and developed under the Audi e tron name.
Lightweight technology, too, enjoys a special status at the brand with the four rings. Audi has played a pioneering role in this area ever since the introduction of the Audi Space Frame (ASF) in 1994. Its solutions for paving the way for lighter vehicles have been gradually refined ever since. The name Audi ultra headlines this approach. Vehicle weights are steadily being reduced thanks to intelligent combinations of materials which include aluminum, carbon fiber-reinforced polymers (CFRP), modern steel alloys and magnesium. For instance, the new Audi A3 Sportback is up to 90 kilograms lighter than its predecessor model.
Reflecting the increasing connectivity and digitalization of our society, the Company uses the umbrella term Audi connect to group together all functions that connect the driver with the Internet, the car and the world around him or her. As well as trailblazing assistance and infotainment functions, driver-friendly Internet and smartphone applications are integrated into the vehicle.